Proyecto Noesis international blog on qualitative research, semiotics, cultural analysis and social issues

Every product is thought for a potencial buyer and at the beginning it was considered as a response to a consumer’s need. So needs and consumers were identified and, products, publicity, promotions and distribution schemes would be developed to market it. Doing something people needed was part of a good business strategy. But soon this general business outline would become more complex and society and the markets would evolve, similar products appeared in the market offering alternative benefits, consumers were then classified and studies were done to learn about the consumer’s life style, purchase and usage habits, customs and values were identified and information regarding all of this and more was constantly generated. All of this was part of the way to develop a product, part of market research and of any publicity campaign. But I believe it is worth wile asking if we can imagine a market with consumers that do not fit this parameters. I will try to show that it is not something to imagine, but a reality happening at this moment!!!

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