Converse: between urban ID and contemporary art
Publicity análisis related to cultural signs and expressions is not something new to us in this space. It is a highly interesting theme because it seems to be a frequent strategy of brand managers and publicists to empower their brands and products with the use of some cultural symbols that may provide value and identity elements for their customers. This revisions we do of such cases have no intention to question the strategy and communication work of the brands we analyse, but to reveal from the cultural analysis point of view, the elements that are at interplay, the way this has been done (consciously or not) and the success we can observe in the process. So, this time we will see the Converse case… sport shoe or casual footwear with an attitude… more urban and present day oriented… a brand that seems to occasionally search for a romance with contemporary art.