REvisit, REexperience, REpurchase, REstore.
One of the most important human experiences is that of recognition. A persons life is necessary filled with elements of recognition that provide a sense of comfort, security and self knowledge. Recognition is strongly based on acknowledging our past experiences. We constantly go back to relive the experiences that construct our self and even to reconstruct our own being in critical personal situations. In the process of our lives we accumulate experiences and objects that have an important personal meaning, they become our recognition background. In today’s society it is becoming more often that brands, public figures and trends form part of that recognition collection because of the mass media penetration and we may use them as part of our repertoire of personal definition and identity.
Some times when we feel sad and cry or moan we cuddle up or take a fetal position, two situations that gave us peace and security in the past. In every day life we do similar things, maybe in not so obvious ways, but they are related to common tasks, personal habits, the way we purchase and what we purchase, our believes and even our fears, etc., etc. Understanding the value of the revisiting experience in human life may help develop a better approach towards better knowing contemporary human life and conduct, and on a second level, consumer behavior.
1. A DaVinci drawing of a pre-born baby; the classical fetus position in an actual model; a born baby still REvisiting the same position.
Proyecto Noesis Int 